Purpose First Stories

“Your values unlock the true value of your business.”

“I grew up watching my parents create small businesses, seeing the passion involved and seeing the degree of trust and reliability you need to earn loyal customers and growth. I learned that small businesses stay closer to the customers. They live and breathe by finding new ways to provide value for them—and this can lead them to where larger businesses don’t go.”

“Purpose may be altruistic, but it’s not soft. In fact, when purpose intersects with performance, it drives big results for your business. Finding that intersection is the core of what propels a successful start-up. ”

“So if you can step off the wheel for one second and go, ‘I’m going to have a Juspy,’ it’s like a moment to reset or just start. That’s health not being overwhelming. That’s health being accessible. ”

“I don’t believe conscious leadership in and of itself eliminates anxiety, but it instead allows you to see the anxiety so that you can process it better, real-time, and maybe even befriend it at times, which makes you more equanimous in even the most high-pressure situations. I believe that is the superpower of being a conscious leader.”

“A Purpose First Business is not always perfect; it won’t always run smoothly. Being focused on your purpose won’t fix all of the challenges your business will inevitably face. But it will provide the foundation for overcoming those challenges. ”