
Laura Sanchez-Greenberg Reveals Why Love is the “Master Key” to Outperformance
As a founder, executive coach, and academic, Laura Sanchez-Greenberg is deeply invested in understanding what fuels outperformance. Her answer is simple but surprising: love. In this article she shares why love is the key to unlocking increased performance and success metrics among entrepreneurs and business leaders.

How Cohesion Co-Founder Thru Shivakumar Builds a Purpose First Company by Asking Hard Questions
Cohesion CEO and Co-founder Thru Shivakumar believes asking hard questions is the key to creating healthier, more sustainable buildings. In this interview, she shares how her passion for problem-solving overlaps with Cohesion’s purpose, and she explains why she believes her transparent management style is central to building a Purpose First company culture at her company.

1871’s Kaylin Berg Shares Why Connection Is at the Heart of her Purpose Pillars
Kaylin Berg, Director of Events at 1871, discusses the evolution of her purpose and shares why forging meaningful connections is now at the heart of her Pillars.

Why Packback CEO Mike Shannon Says Evolution Fuels His Purpose Discovery
As an entrepreneur, your purpose can (and should) evolve over time. Mike Shannon, CEO & Co-founder of Packback, explains why.

Techstars Reveals What Drives Elite Start-up Performance
A recent webinar hosted by Techstars Chicago featuring Pete Wilkins explored the connection between performance and purpose—and how entrepreneurs can apply this thinking to their businesses.

Ready to Quit Your Job? Do this First!
If you're considering a career change, take time to explore your purpose. This article walks you through four steps to help you focus on your purpose, define your values, and create a routine that will help you live your values every day.

1871 CEO Betsy Ziegler Uncovers What’s Behind Being a Purpose First Entrepreneur
In a recent virtual event, Pete Wilkins and 1871 CEO Betsy Ziegler discussed the Wilkins’s new book, the power of purpose in amplifying performance, and the process of turning your purpose into business success.

How Ordinary People Do Extraordinary Things: Lessons from Ukraine
In the midst of crisis, ordinary people can accomplish extraordinary things. What lessons can we learn from the people of Ukraine as they put purpose first and take action to protect their values?
Are You a Purpose First Entrepreneur?
Love who you are and what you do!

How a Conscious Company Culture Propels G2’s Unicorn Success
G2's conscious workplace has a positive impact on employees, customers and the bottom line.

Jason VandeBoom Opens Up About ActiveCampaign’s Inspiring Journey
Jason VandeBoom explains how his Purpose First mindset helped ActiveCampaign achieve unicorn status.

Why ShipBob Is Quickly Becoming the Best E-Commerce Fulfillment Service
ShipBob’s successes highlight the power of purpose not only in developing a single business but in creating spaces in which other businesses can thrive.

How Juspy’s Founder Turned Burnout into Sweet Success
Leonie Lynch, founder of Juspy, partners with customers to achieve lifelong health, during every season of life, one delicious drink at a time.

Purpose First Entrepreneur: A Conversation with 4 Unicorn Founders
Four unicorn tech founders talk about how they turned their purpose into business success.