Purpose First Stories

by Jackie Hirtz, Purpose First Editor

Created with Omaxen, the Official Partner of Purpose First Entrepreneur

WHY SHIPBOB IS QUICKLY BECOMING THE BEST E-COMMERCE FULFILLMENT SERVICE

I set out to create a product that would allow customers to “just jump off the wheel for a second and just pause. Reset and refuel.”
— Leonie Lynch PhD, Founder & CEO, Juspy
Your values unlock the true value of your business
— Divey Gulati and Dhruv Sena, Co-founders, ShipBob

HOW JUSPY’S FOUNDER TURNED BURNOUT INTO SWEET SUCCESS

I grew up watching my parents create small businesses, seeing the passion involved and seeing the degree of trust and reliability you need to earn loyal customers and growth. I learned that small businesses stay closer to the customers. They live and breathe by finding new ways to provide value for them—and this can lead them to where larger businesses don’t go.
— Jason VandeBoom, Founder & CEO, ActiveCampaign

JASON VANDEBOOM OPENS UP ABOUT ACTIVECAMPAIGN’S INSPIRING JOURNEY

I don’t believe conscious leadership in and of itself eliminates anxiety, but it instead allows you to see the anxiety so that you can process it better, real-time, and maybe even befriend it at times, which makes you more equanimous in even the most high-pressure situations. I believe that is the superpower of being a conscious leader.
— Godard Abel, Co-founder & CEO, G2

HOW A CONSCIOUS COMPANY CULTURE PROPELS G2’S UNICORN SUCCESS

Purpose may be altruistic, but it’s not soft. In fact, when purpose intersects with performance, it drives big results for your business. Finding that intersection is the core of what propels a successful start-up.
— Pete Wilkins, Author, Purpose First Entrepreneur, Managing Director, HPA

ARE YOU A PURPOSE FIRST ENTREPRENEUR?