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      <image:title>Purpose First Stories - Work-Life Balance is B.S.: How to Keep It All in Check - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - Mastering Leadership: Valuable Lessons from Two Unicorn Founders - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - Five Must-Ask Questions for Building a Purpose-Driven Business - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - Wake Up Your Inner Start-Up Athlete - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - Expert Insights: Achieve Maximum User Growth via Power Users - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - Step Up Your Game: Personal Development for Entrepreneurial Success - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - How Simple Mills Founder is Creating Healthier Lifestyles and Planet - Make it stand out</image:title>
      <image:caption>Katlin Smith, Simple Mills</image:caption>
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      <image:title>Purpose First Stories - Unlock Your Team's Full Potential in challenging and stressful Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Purpose First Stories - Unlock Your Team's Full Potential in challenging and stressful Times - Make it stand out</image:title>
      <image:caption>Company Performance Optimization</image:caption>
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    <lastmod>2023-03-03</lastmod>
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      <image:title>Purpose First Stories - Revolution's Tracy Van Grack Unlocks the Power of StoryTelling - Make it stand out</image:title>
      <image:caption>Tracy Van Grack, Revolution</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/bob-armour</loc>
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    <lastmod>2022-08-30</lastmod>
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      <image:title>Purpose First Stories - How M1’s CMO Bob Armour Wins in A Bull Or Bear Market - Make it stand out</image:title>
      <image:caption>By Bob Armour, Chief Marketing Officer, M1</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/julie-novack</loc>
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    <lastmod>2022-08-27</lastmod>
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      <image:title>Purpose First Stories - PartySlate's Julie Novack Reveals "Parties with Purpose" - Make it stand out</image:title>
      <image:caption>Julie Novack, PartySlate</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/paul-hsu</loc>
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    <lastmod>2022-07-06</lastmod>
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      <image:title>Purpose First Stories - Why Paul Hsu Believes Purpose First Leaders Can Make Web3 a Vehicle for Generational Change - Make it stand out</image:title>
      <image:caption>Paul Hsu, Decasonic</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/kristi-ross</loc>
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      <image:title>Purpose First Stories - Kristi Ross Opens Up About How Purpose Drives tastytrade’s Groundbreaking Success - Make it stand out</image:title>
      <image:caption>By Kristi Ross, tastytrade</image:caption>
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      <image:title>Purpose First Stories - Why Fueling Innovation Drives Luke Tanen’s Purpose - Make it stand out</image:title>
      <image:caption>By Luke Tanen, President and CEO, Chicago Innovation</image:caption>
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      <image:title>Purpose First Stories - What Really Makes or Breaks Entrepreneurs? It’s Probably Not What You Think. - Make it stand out</image:title>
      <image:caption>Photo: Jason Goodman</image:caption>
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      <image:title>Purpose First Stories - What Really Makes or Breaks Entrepreneurs? It’s Probably Not What You Think. - Make it stand out</image:title>
      <image:caption>Purpose First Performance Equation from Purpose First Entrepreneur</image:caption>
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      <image:title>Purpose First Stories - Jessica Droste Yagan Shares a Purpose First Approach to Spending and Investing - Make it stand out</image:title>
      <image:caption>Jessica Droste Yagan, Partner &amp; CEO, Impact Engine</image:caption>
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      <image:title>Purpose First Stories - Why P33’s Erin Amico Finds Purpose in the Power of Storytelling - Make it stand out</image:title>
      <image:caption>By Erin Amico, Chief Marketing Officer, P33</image:caption>
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      <image:title>Purpose First Stories - Factor CEO Mike Apostal Shares his Journey to Becoming a Start-up Athlete - Make it stand out</image:title>
      <image:caption>Mike Apostal, CEO and Co-Founder, Factor</image:caption>
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      <image:title>Purpose First Stories - Jacob Babcock Reveals How NuCurrent’s Unique Interview Process Builds a Successful Purpose First Culture - Make it stand out</image:title>
      <image:caption>By Jacob Babcock, CEO and Founder, NuCurrent</image:caption>
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      <image:title>Purpose First Stories - Jacob Babcock Reveals How NuCurrent’s Unique Interview Process Builds a Successful Purpose First Culture - Make it stand out</image:title>
      <image:caption>Purpose First Performance Equation from Purpose First Entrepreneur</image:caption>
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      <image:title>Purpose First Stories - How Chief’s CTO, John Higginson, Leverages Technology to Create a More Equitable World - Make it stand out</image:title>
      <image:caption>John Higginson, CTO, Chief</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/laura-sanchez-greenberg-reveals-how-love-fuels-outperformance</loc>
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    <lastmod>2022-08-27</lastmod>
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      <image:title>Purpose First Stories - Laura Sanchez-Greenberg Reveals Why Love is the “Master Key” to Outperformance - Make it stand out</image:title>
      <image:caption>Laura Sanchez-Greenberg, Founder, Verde Associates</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/how-cohesion-ceo-and-co-founder-thru-shivakumar-builds-a-purpose-first-company-culture-by-asking-hard-questions</loc>
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      <image:title>Purpose First Stories - How Cohesion Co-Founder Thru Shivakumar Builds a Purpose First Company by Asking Hard Questions - Make it stand out</image:title>
      <image:caption>Thru Shivakumar, Cohesion</image:caption>
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    <lastmod>2022-08-27</lastmod>
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      <image:title>Purpose First Stories - 1871’s Kaylin Berg Shares Why Connection Is at the Heart of her Purpose Pillars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1648571872243-NAELMX6BVYJR8F2C35CW/KaylinBergIWD2022.jpg</image:loc>
      <image:title>Purpose First Stories - 1871’s Kaylin Berg Shares Why Connection Is at the Heart of her Purpose Pillars - Make it stand out</image:title>
      <image:caption>By Kaylin Berg, Director of Events, 1871 Chicago</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1648574697105-Q4MHAWKLEA8JHF8HL7OF/Kaylin+Pillars+1.jpg</image:loc>
      <image:title>Purpose First Stories - 1871’s Kaylin Berg Shares Why Connection Is at the Heart of her Purpose Pillars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/packback-ceo-mike-shannon-reveals-why-his-purpose-discovery-hinged-on-evolution</loc>
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    <lastmod>2022-06-21</lastmod>
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      <image:title>Purpose First Stories - Why Packback CEO Mike Shannon Says Evolution Fuels His Purpose Discovery - Make it stand out</image:title>
      <image:caption>Packback Co-Founders: Kasey Gandham, Mike Shannon, Jessica Tenuta, Nick Currier</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/techstars-reveals-what-drives-elite-start-up-performance</loc>
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    <lastmod>2022-04-08</lastmod>
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      <image:title>Purpose First Stories - Techstars Reveals What Drives Elite Start-up Performance - Make it stand out</image:title>
      <image:caption>Photo by ben o'bro</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/ready-to-quit-your-job-do-this-first</loc>
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    <lastmod>2022-03-29</lastmod>
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      <image:title>Purpose First Stories - Ready to Quit Your Job? Do this First! - Make it stand out</image:title>
      <image:caption>Photo by Prince Akachi</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/live-and-work-with-purpose</loc>
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    <lastmod>2022-08-27</lastmod>
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      <image:title>Purpose First Stories - 1871 CEO Betsy Ziegler Uncovers What’s Behind Being a Purpose First Entrepreneur - Make it stand out</image:title>
      <image:caption>Betsy Ziegler, CEO, 1871</image:caption>
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    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-blog/how-ordinary-people-do-extraordinary-things</loc>
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    <lastmod>2022-03-08</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Jason VandeBoom, ActiveCampaign</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>ShipBob is rapidly emerging as the top SMB fulfillment service. SHIPBOB</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>G2 founder and CEO, Godard Abel G2</image:caption>
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      <image:title>Home - PURPOSE FIRST ENTREPRENEUR</image:title>
      <image:caption>Amazon #1 New Release and Best Seller Audible Audiobook Now Available</image:caption>
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      <image:title>Home - ABOUT THE BOOK</image:title>
      <image:caption>Are you ready to put your purpose to work? Purpose First Entrepreneur is a life-changing book that will help you love who you are and what you do! Author Pete Wilkins serves up a robust shot of punch-doubt-in-the-face inspiration to fire you up and a steady dose of practical guidance needed to build a kick-ass start-up that transforms the world...and you in the process.</image:caption>
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      <image:title>Purpose First Entrepreneur Book Summary</image:title>
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    <lastmod>2023-03-30</lastmod>
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      <image:title>Author - Pete Wilkins - PETE WILKINS</image:title>
      <image:caption>There is no doubt Pete Wilkins knows what it means to have purpose. During the pandemic, Pete’s body shut down; he was intubated, sedated, and forced to fight for his life. He won that battle. But his war to stay alive as a teenager first taught him the power of purpose. When he was 10 years old, Pete’s mother died of cancer. A few years later, his father had a heart attack on the day of Pete’s high school homecoming and died 18 months later from a stroke. Less than a year after his father’s death, Pete was brutally attacked. He was clubbed in the head so violently, the right side of his skull was completely shattered. He nearly died before he even reached the hospital (let alone his twentieth birthday). As a result of these experiences, Pete was frequently forced to contemplate the purpose of life. He became a fighter. His purpose was not only to survive, but to thrive, which has guided the trajectory of his life. He learned to grow his entrepreneurial spirit and dedicate his life to the pursuit of his own purpose. Before he was 30, Pete was a critical part of two technology start-ups that sold and IPO-ed for more than $2.8 billion. He later went on to lead the turnaround of a medical education company from record losses to record profits, which he followed by starting a double-bottom-line company focused on college attainment for Latino families. Not every step was successful, but they were all purposeful. Today, Pete leads HPA—one of the most successful early-stage venture investor groups in the country. He and his firm have partnered with hundreds of founders to help turn their dreams into reality, helping them scale their businesses from start-ups into industry leaders, many of which have also gone on to join the exclusive “Unicorn Club.” As a venture investor, board member, and advisor to many entrepreneurs, Pete has created billions of dollars of economic value, but more importantly, he has helped countless founders manifest their purposes into thriving businesses that are improving the world. In his first book, Purpose First Entrepreneur, Pete draws on a lifetime of lessons and research into value-driven principles and proven methodologies, plus the vast insights he’s garnered from working with and investing in some of the world’s most successful entrepreneurs. The book and online resources offer a new approach to help entrepreneurs discover their purpose, turn it into a thriving Purpose First Business, and harness it to perform at an elite level in all aspects of their lives. In the spirit of giving back, Pete shares his perspective and insights about investing in companies and people as a Forbes contributor. He is also passionate about building Chicago’s entrepreneurial community and is actively engaged in World Business Chicago Leadership Council, Future Founders, and P33, a bold initiative to make Chicago a global technology leader. In recognition of his contributions, Pete has been named one of the Top 100 Chicago Innovators by the Chicago Tribune, was recognized as an "Innovation Blazer" by Chicago Inno, and won the Illinois Technology Association CityLIGHTS Industry Champion Award and the Chicago Innovation Award. Pete holds a degree in business from Indiana University and graduated from the University of Chicago Booth Executive Institute. He resides in Chicago with his family.</image:caption>
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      <image:title>Newsletter - PURPOSE FIRST NEWSLETTER</image:title>
      <image:caption>Receive FREE executive lessons, leadership stories, and online resources to build a purpose-driven, high-performance, profitable business.</image:caption>
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      <image:caption>Purpose first</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/b61171e8-64a1-406b-9e37-74595293f030/ShipBob+Building+View.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/a4b735f9-6c48-4fea-a6af-71a2bec66f2e/Industry+4+mhub.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/b61171e8-64a1-406b-9e37-74595293f030/ShipBob+Building+View.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/c7c2a4ce-db51-4fc1-be30-20d94f28ee80/unsplash-image-9RkoCuEb6lY.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1638109502030-STZE4UECSU2UXGQPS2CO/PF%2BStories%2BJuspy%2BLeonie.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Purpose first</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/a4b735f9-6c48-4fea-a6af-71a2bec66f2e/Industry+4+mhub.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637676478855-F2UL4F82JTH6TBDMQI7G/Jason%2BSocial%2Bmed.jpg</image:loc>
      <image:title>Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/751ede11-4e77-44b7-9bf2-2044bce8a7a2/ShipBob+Building+View.jpg</image:loc>
      <image:title>Test</image:title>
      <image:caption>Why ShipBob Is Quickly Becoming The Best E-Commerce Fulfillment Service</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847091161-XEP9X8SGOWMUSFRLIB5W/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847090874-AGBQB57M1DCDTXM54WV5/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847090378-OJ6L4TNUPD3NCKZ29OIN/Aro+Ha_0428_portrait_.jpg</image:loc>
      <image:title>Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847089995-LU0Z7KG0TLZHMTKGHL18/Aro+Ha_0010.jpg</image:loc>
      <image:title>Test</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://purposefirstentrepreneur.com/purposefirststories-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637678875209-V8AYJQDDUWLKBPRV6JYV/Pete%2BOutside%2B%25281%2529.jpg</image:loc>
      <image:title>Test V2</image:title>
      <image:caption>ARE YOU A PURPOSE FIRST ENTREPRENEUR?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637676478855-F2UL4F82JTH6TBDMQI7G/Jason%2BSocial%2Bmed.jpg</image:loc>
      <image:title>Test V2</image:title>
      <image:caption>JASON VANDEBOOM OPENS UP ABOUT ACTIVECAMPAIGN’S INSPIRING JOURNEY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/b61171e8-64a1-406b-9e37-74595293f030/ShipBob+Building+View.jpg</image:loc>
      <image:title>Test V2</image:title>
      <image:caption>WHY SHIPBOB IS QUICKLY BECOMING THE BEST E-COMMERCE FULFILLMENT SERVICE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637675212826-VFFGB3SELQG0K9PJSKIO/Godard+conscious+culture.jpg</image:loc>
      <image:title>Test V2</image:title>
      <image:caption>HOW A CONSCIOUS COMPANY CULTURE PROPELS G2’S UNICORN SUCCESS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1638109502030-STZE4UECSU2UXGQPS2CO/PF%2BStories%2BJuspy%2BLeonie.jpg</image:loc>
      <image:title>Test V2 - HOW JUSPY’S FOUNDER TURNED BURNOUT INTO SWEET SUCCESS</image:title>
      <image:caption>Purpose first</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1e825cb0-b03f-4f86-90c4-c68b0cd15192/PFE-instagram-11022021_logo.png</image:loc>
      <image:title>Test V2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefirstentrepreneur.com/purpose-first-stories</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637678875209-V8AYJQDDUWLKBPRV6JYV/Pete%2BOutside%2B%25281%2529.jpg</image:loc>
      <image:title>Purpose First Stories - Original</image:title>
      <image:caption>ARE YOU A PURPOSE FIRST ENTREPRENEUR?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637675212826-VFFGB3SELQG0K9PJSKIO/Godard+conscious+culture.jpg</image:loc>
      <image:title>Purpose First Stories - Original</image:title>
      <image:caption>HOW A CONSCIOUS COMPANY CULTURE PROPELS G2’S UNICORN SUCCESS Purpose Partner: G2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/b61171e8-64a1-406b-9e37-74595293f030/ShipBob+Building+View.jpg</image:loc>
      <image:title>Purpose First Stories - Original</image:title>
      <image:caption>WHY SHIPBOB IS QUICKLY BECOMING THE BEST E-COMMERCE FULFILLMENT SERVICE Purpose Partner: ShipBob</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1638109502030-STZE4UECSU2UXGQPS2CO/PF%2BStories%2BJuspy%2BLeonie.jpg</image:loc>
      <image:title>Purpose First Stories - Original - HOW JUSPY’S FOUNDER TURNED BURNOUT INTO SWEET SUCCESS</image:title>
      <image:caption>Purpose first</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1e825cb0-b03f-4f86-90c4-c68b0cd15192/PFE-instagram-11022021_logo.png</image:loc>
      <image:title>Purpose First Stories - Original - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637676478855-F2UL4F82JTH6TBDMQI7G/Jason%2BSocial%2Bmed.jpg</image:loc>
      <image:title>Purpose First Stories - Original</image:title>
      <image:caption>JASON VANDEBOOM OPENS UP ABOUT ACTIVECAMPAIGN’S INSPIRING JOURNEY Purpose Partner: ActiveCampaign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefirstentrepreneur.com/purpose-first-stories-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/9e5daed1-8434-409e-b3e2-3682312771c9/Omaxen-pub-logo-wht.png</image:loc>
      <image:title>Lessons &amp; Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637675212826-VFFGB3SELQG0K9PJSKIO/Godard+conscious+culture.jpg</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>HOW A CONSCIOUS COMPANY CULTURE PROPELS G2’S UNICORN SUCCESS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1637676478855-F2UL4F82JTH6TBDMQI7G/Jason%2BSocial%2Bmed.jpg</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>JASON VANDEBOOM OPENS UP ABOUT ACTIVECAMPAIGN’S INSPIRING JOURNEY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/68200d70-d48d-41d5-a2cd-817844ec57f6/girlGlasses750.png</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>FIVE MUST-ASK QUESTIONS FOR BUILDING A PURPOSE-DRIVEN BUSINESS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1655835117197-6DNNL817V8CCI7C5A4E0/packback%252Bfounder%252Bphoto.jpg</image:loc>
      <image:title>Lessons &amp; Stories - WHY PACKBACK CEO MIKE SHANNON SAYS EVOLUTION FUELS HIS PURPOSE DISCOVERY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1647261408311-ZMBJS9U31IOA82KSIPM7/prince-akachi-l3IHXOdMyHQ-unsplash.jpg</image:loc>
      <image:title>Lessons &amp; Stories - READY TO QUIT YOUR JOB? DO THIS FIRST!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1650379678037-KKBW7SLRMKUICGFT5WMX/image-2.png</image:loc>
      <image:title>Lessons &amp; Stories - HOW CHIEF’S CTO, JOHN HIGGINSON, LEVERAGES TECHNOLOGY TO CREATE A MORE EQUITABLE WORLD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1654082868398-D49GTZECID3KYAUK82DS/jason-goodman-X8H8vPcelPk-unsplash.jpg</image:loc>
      <image:title>Lessons &amp; Stories - WHAT REALLY MAKES OR BREAKS ENTREPRENEURS? IT’S PROBABLY NOT WHAT YOU THINK.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1647354395329-2LMKYU89UR5N7UR66UWN/ben-o-bro-C5XyLljkMrY-unsplash.jpg</image:loc>
      <image:title>Lessons &amp; Stories - TECHSTARS REVEALS WHAT DRIVES ELITE START-UP PERFORMANCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/bc356de7-7695-4920-9752-1950f199b2b8/GettyImages-1064128576+%281%29.jpg</image:loc>
      <image:title>Lessons &amp; Stories - WAKE UP YOUR INNER START-UP ATHLETE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1653356548422-B5P9J5KNWPMP15TBG67E/Jessica-Droste-Yagan-headshot.jpg</image:loc>
      <image:title>Lessons &amp; Stories - JESSICA DROSTE YAGAN SHARES A PURPOSE FIRST APPROACH TO SPENDING AND INVESTING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/b61171e8-64a1-406b-9e37-74595293f030/ShipBob+Building+View.jpg</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>WHY SHIPBOB IS QUICKLY BECOMING THE BEST E-COMMERCE FULFILLMENT SERVICE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1665086102925-16E2ASBWJ412F1CAVO1O/Tracy+Van+Grack+editorial.jpg</image:loc>
      <image:title>Lessons &amp; Stories - REVOLUTION’S TRACY VAN GRACK UNLOCKS THE POWER OF STORYTELLING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1649169857869-Y8E2XOGGPIGJY2CFLF0C/Shivakuma_Thru_BW_SQUARE.jpeg</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>HOW COHESION CEO AND CO-FOUNDER THRU SHIVAKUMAR BUILDS A PURPOSE FIRST COMPANY CULTURE BY ASKING HARD QUESTIONS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/bffaa07e-ea41-428c-ac50-585c382d0c20/GettyImages-1359056969.jpg</image:loc>
      <image:title>Lessons &amp; Stories - UNLOCK YOUR TEAM'S FULL POTENTIAL IN CHALLENGING AND STRESSFUL TIMES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1652208049608-E6D210E0S0K27VCQLGIS/762A1177.JPG</image:loc>
      <image:title>Lessons &amp; Stories - WHY P33’S ERIN AMICO FINDS PURPOSE IN THE POWER OF STORYTELLING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1659539424911-TIXGZ1H7LZMBMEYCNI9E/Julie+Headshot+1+%282%29.JPG</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>PARTYSLATE’S JULIE NOVACK REVEALS “PARTIES WITH PURPOSE”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1646529978702-TEG9EOALD2BG5I3LJCON/Ukraine.jpg</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>HOW ORDINARY PEOPLE DO EXTRAORDINARY THINGS: LESSONS FROM UKRAINE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1661172816085-29F19RDBNR1VPVF5CVCM/image001.png</image:loc>
      <image:title>Lessons &amp; Stories - HOW M1’S CMO BOB ARMOUR WINS IN A BULL OR BEAR MARKET</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1651597741138-8CBI4Z0W2BWVVEL7JH8U/Mike+headshot+3.jpg</image:loc>
      <image:title>Lessons &amp; Stories - FACTOR CEO MIKE APOSTAL SHARES HIS JOURNEY TO BECOMING A START-UP ATHLETE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1657131328980-355OK09QBW2BAUNTVDBH/Untitled_Artwork+29.jpg</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>WHY PAUL HSU BELIEVES PURPOSE FIRST LEADERS CAN MAKE WEB3 A VEHICLE FOR GENERATIONAL CHANGE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1649780600625-EXVE8M0ESDKECMVEWSTF/Sanchez-Greenberg%2C+L1+%281%29.JPG</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>LAURA SANCHEZ-GREENBERG REVEALS WHY LOVE IS THE “MASTER KEY” TO OUTPERFORMANCE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1646746794633-RL3BPHTYKN1RO5PMOMRX/Betsy+Ziegler+1871.png</image:loc>
      <image:title>Lessons &amp; Stories - 1871 CEO BETSY ZIEGLER UNCOVERS WHAT’S BEHIND BEING A PURPOSE FIRST ENTREPRENEUR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/3f3a05d3-a410-4021-9808-129a84670073/rocketLogos750.png</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>MASTERING LEADERSHIP: VALUABLE LESSONS FROM TWO UNICORN FOUNDERS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/b941ae4e-f429-4a32-8dbc-1fbf7826b25d/PFE-workbook-cover2.jpg</image:loc>
      <image:title>Lessons &amp; Stories - Download free WORKBOOK</image:title>
      <image:caption>A step-by-step guide to discovering your purpose and putting it to work. GET IT HERE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/291d1e06-83c9-4879-90a4-20cebb79b3fd/Katlin9702.jpg</image:loc>
      <image:title>Lessons &amp; Stories - HOW THE SIMPLE MILLS FOUNDER IS CREATING HEALTHIER LIFESTYLES AND PLANET</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1648575867370-2CM49IDNA025JR0E2ACO/KaylinBergIWD2022.jpg</image:loc>
      <image:title>Lessons &amp; Stories - 1871’S KAYLIN BERG SHARES WHY CONNECTION IS AT THE HEART OF HER PURPOSE PILLARS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/97e1e064-c27c-424e-bde7-bab3ae38ab5a/PFE-ad-bg.png</image:loc>
      <image:title>Lessons &amp; Stories - Ready to Put Your Purpose to Work?</image:title>
      <image:caption>Start today! ORDER  THE BOOK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1638109502030-STZE4UECSU2UXGQPS2CO/PF%2BStories%2BJuspy%2BLeonie.jpg</image:loc>
      <image:title>Lessons &amp; Stories - HOW JUSPY’S FOUNDER TURNED BURNOUT INTO SWEET SUCCESS</image:title>
      <image:caption>Purpose first</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1655913506545-9A8YFIXBPWY75U4H5J6Q/Kristi+Ross.png</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>KRISTI ROSS OPENS UP ABOUT HOW PURPOSE DRIVES TASTYTRADE’S GROUNDBREAKING SUCCESS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1654609492834-UC9YIWD6KDJ7YBD32E62/Luke+Tanen+with+CI+branding+background.jpg</image:loc>
      <image:title>Lessons &amp; Stories - WHY FUELING INNOVATION DRIVES LUKE TANEN’S PURPOSE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/1651009504537-I4HA9I2UYW40VVPJQQUC/Jacob+Babcock_Final.png</image:loc>
      <image:title>Lessons &amp; Stories - JACOB BABCOCK REVEALS HOW NUCURRENT’S UNIQUE INTERVIEW PROCESS BUILDS A SUCCESSFUL PURPOSE FIRST CULTURE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/69fb214a-d2c5-4c83-b31d-1200245649ca/hiking750.png</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>WORK-LIFE BALANCE IS B.S.: HOW TO KEEP IT ALL IN CHECK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec055303d653e45b3d44a39/d342264e-d1cc-4bcc-be51-e644bc037271/PeteWilkins_020.JPG</image:loc>
      <image:title>Lessons &amp; Stories</image:title>
      <image:caption>ARE YOU A PURPOSE FIRST ENTREPRENEUR?</image:caption>
    </image:image>
  </url>
</urlset>

